Campaign details
Brand: Ally FinancialAgency: Anomaly
summary
This is a story of how Ally, the first digital bank of its kind, found an unlikely opportunity in Animal Crossing, a hugely popular video game where 22 million players obsess over the price of turnips.
While other brands saw Animal Crossing as an extension of their retail space, Ally saw something a bit different. The brand saw a game that was all about saving, investing, and planning for the future. A game where everyone could use an ally.
As a bank, Ally aims to make your money work smarter...