Campaign Summary
Taiwan, is becoming the world's most aged society.
At the same time, this most difficult social issue fails to attain the attention of the youngster to the existing problem it brings, "Social Isolation and Solitary Elderlies."
It's brutal that the awareness and the donations to elderly issues are even lower than stray animals among the 20-34 age group. As long as the subject is related to this issue, the fundraising figures drop.
As a result, it is tough to have a significant increase in donations for 7-ELEVEN, who has been fundraising for disadvantaged elderlies for years.
In order...