7-ELEVEN Taiwan CSR: The Force of Love

7-Eleven, a convenience store brand, turned common elderly social issues into monsters to encourage young people in Taiwan to donate to its fundraising for disadvantaged elderly people.

Campaign Summary

Taiwan, is becoming the world's most aged society.

At the same time, this most difficult social issue fails to attain the attention of the youngster to the existing problem it brings, "Social Isolation and Solitary Elderlies."

It's brutal that the awareness and the donations to elderly issues are even lower than stray animals among the 20-34 age group. As long as the subject is related to this issue, the fundraising figures drop.

As a result, it is tough to have a significant increase in donations for 7-ELEVEN, who has been fundraising for disadvantaged elderlies for years.

In order...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands