Advertising and Design Club of Canada: All-nighter webathon

Advertising and Design Club of Canada (ADCC), a not-for-profit advertising and design club, raised the funds it needed to keep itself afloat during the COVID-19 pandemic in Canada with a a 24-hour webathon.

Campaign details

Brand: Advertising and Design Club of CanadaAgency: Zulu Alpha Kilo

Campaign Summary

The Advertising and Design Club of Canada (ADCC) is Canada's oldest not-for-profit advertising and design club. For 72 years, they have brought the Canadian advertising and design communities together with their year-round industry events, speaker series, student competitions and annual ADCC award show. But with the economic impact of COVID-19 hitting the industry hard, the ADCC suddenly found itself in danger of closing down.

To keep the club alive for generations to come, the ADCC needed to raise $75,000 immediately to save itself....

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