Burger King: Delivery to Burger King

Burger King, a fast-food chain, assisted local Peruvian restaurants during the COVID-19 pandemic.

Campaign details

Brand: Burger KingAgency: McCann Lima

Campaign Summary

Normally, the employees of Burger King have food from Burger King while they are working, but for two weeks we decided to switch things up. We redirected our marketing budget to order 100% of our employees' lunches from different local Peruvian restaurants.

Well, in fact, the calls were made by our own employees who agreed amongst themselves to choose which restaurant to order from weekly.

Campaign Goals

See Marketing & Media Strategy and Creative Strategy And Execution

Marketing Context

Peru

Gastronomy sector = 15% GDP = $13.760 million...

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