Campaign details
Brand: Burger KingAgency: McCann Lima
Campaign Summary
Normally, the employees of Burger King have food from Burger King while they are working, but for two weeks we decided to switch things up. We redirected our marketing budget to order 100% of our employees' lunches from different local Peruvian restaurants.
Well, in fact, the calls were made by our own employees who agreed amongst themselves to choose which restaurant to order from weekly.
Campaign Goals
See Marketing & Media Strategy and Creative Strategy And Execution
Marketing Context
Peru
Gastronomy sector = 15% GDP = $13.760 million...