Cineplex: Projecting hope

Cineplex, a theatrical cinema company, launched a campaign in Canada to surpass digital brand norms for viewership and engagement.

Campaign details

Brand: CineplexAgency: Zulu Alpha Kilo

Campaign Summary

In the midst of the COVID-19 pandemic, as Canadians craved the shared experiences we usually take for granted, Cineplex set out to create movie magic. In a one-time performance, a larger-than-life movie screening offered a moment of escape for residents of a Toronto condominium, and generated social media results more than twice the brand norm.

Campaign Goals

Cineplex needed to let Canadians know that the company would be there for them when we emerge from the COVID-19 pandemic.

Knowing how big a role movies play in people's lives,...

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