Campaign details
Advertiser: Discover Puerto RicoBrand: Discover Puerto RicoAgency: KetchumCountry: United States
Campaign Summary
In September 2017, Hurricane Maria devastated Puerto Rico just days after Hurricane Irma struck the Island. It was a pivotal moment in Puerto Rico's history, a disaster that millions watched unfold in the media. The world saw an island with no electricity, a broken infrastructure, and a mounting death toll. To prospective tourists, the island appeared all but decimated. The destructive images redefined the once inviting, beautiful island and its people. Our agency was brought on to guide...