Campaign details
Brand: Fred Hutchinson Cancer Research Center/COVID-19 Prevention NetworkAgency: SOCIALISSSIMA LLC
Campaign Summary
For a tragedy like this deadly pandemic, we needed to find the perfect balance between urgency and hope. With no clarity regarding future developments, we had to be transparent with our ask, upfront with our topics, and believable in every aspect of our communication. "Help End the Uncertainty" was the platform that allowed us to engage with communities by addressing fears, accomplishments, and hurdles while the world was seeing the loss of human lives, dreams, and economic downfall. Though the uncertainty is still...