Campaign Summary
The challenge for Hill's was to convince caring pet owners that a brand with SCIENCE for a middle name can also mean a natural food choice. Leveraging the insight that there is nothing more natural than the truth - and that science doesn't lie - Hill's took science from the laboratory to the living room, showcasing outcomes from our nutrition that you can see, feel and trust. The end result put a face (and paws) on the natural health and vitality that is actually noticeable when you start with science.
Marketing Context
Over the last several years, natural...