HomeEquity Bank: Catch the scam

HomeEquity Bank, a banking brand, launched a series of fraud prevention masterclasses to protect its clients in North America from scam artists during the COVID-19 pandemic.

Campaign details

Brand: HomeEquity BankAgency: Zulu Alpha Kilo

Campaign Summary

To protect their clients from scam artists amid the pandemic, HomeEquity Bank (HEB) developed a fraud prevention masterclass: Catch the Scam. Leading the class is Frank Abagnale, widely known as history's most notorious conman and portrayed by Leonardo DiCaprio in the hit film Catch Me If You Can. Despite stealing over $2.5M from banks and leading authorities on a global manhunt in the late-1960s, today, Abagnale is one of the world's leading security experts.

In the Catch the Scam masterclass, Frank Abagnale taught retirees about four scams...

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