Hornbach: Sweat It Out

Hornbach, the German DIY retailer, increased awareness and footfall by encouraging people to find relief from stress through gardening work.

Campaign details

Advertiser Hornbach HoldingBrand: HornbachAgency: Heimat Werbeagentur GmbHCountry: Germany

Campaign Summary

Pick a random person in the streets and, chances are, he or she will be stressed. The reasons are plenty: screaming bosses, junk food from the microwave, the hours spent in front of screens, the pressure to keep up with social media. All these things are getting to us. For its Spring campaign, German DIY retailer Hornbach decided to tap into this context, by offering an unexpected solution to deal with these everyday worries: gardening. Yes, DIY can be the ultimate...

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