Mercedes-Benz: Meet Kamal - The world's best auto salesman

Mercedes-Benz, a global automobile marque, launched a campaign in the UAE to increase awareness among the Generation Y consumer.

Campaign details

Brand: Mercedes-BenzAgency: SocializeCountry: United Arab Emirates

Marketing context

Electrification, autonomous driving and on-demand mobility concepts like Uber and Careem are changing our industry with a momentum we have never experienced before. New competitors are entering our market and changing the rules of the game. Marketing is affected too. Luxury car manufacturers are all competing for the attention of a new, younger audience as brand loyalty in this industry is largely defined by the entry level car that you drive, or aspire to drive. Our challenge was to stand-out from competition and convert the...

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