Campaign Summary
Studies have shown that of the five senses, a majority of people would miss their sight the most. With most of us understanding the importance of eye tests in keeping our eyes healthy, it's a wonder why we put off taking them as much as we do. This is the story of how OCO Opticians, a contemporary optician in East London, wanted to disrupt this behaviour by encouraging people to take a free test at their store.
During October and November 2018, twelve trackable floor panels were placed on pavements around Central London. Passers-by were driven to check...