Pringles: Trapped in advertising

Pringles, a brand of crisps, satirically 'trapped' comedy characters Rick and Morty in the world of advertising on the night of the Super Bowl in the USA.

Campaign details

Brand: PringlesAgency: Starcom

Campaign Summary

We trapped two of the world's most popular comedy characters, Rick & Morty, in the worst universe imaginable – advertising. In fact, we trapped them in ALL of Pringles' advertising for 2020. Rick & Morty got stuck in media, digital, physical, and retail formats including schilling Pringles on the ad-iest night of the year - Super Bowl. By trapping Rick & Morty in the worst dimension, Pringles got some of its best-ever sales and social engagement results.

Campaign Goals

Our objective was to entice young adult snack lovers to the...

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