PTT Oil and Retail Business PublicCompany Limited: Tiny / phenomenon

PTT Oil and Retail Business Public Company Limited(PTTOR), a national oil company, launched a campaign in Thailand to engage Thais on a mass scale and change their belief and behavior.

Campaign details

Brand: PTT Oil and Retail Business PublicCompany LimitedAgency: Ogilvy & Mather, Thailand

Campaign Summary

The traditional IPO launch communications customarily targeting investors and potential investors with high financial literacy could have never reached the 98% of Thais. To engage Thais on a mass scale, we needed to completely rethink communication campaign approach and change Thai's belief and behavior from "The poor buy the lottery, the rich buy the stocks" to "Thai people buy the stocks."

Marketing Context

Majority of Thais do not invest. The concept of investment in stock market, is deemed highly irrelevant, too...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands