Share: Share Your Buy

Share, the German social enterprise brand, successfully launched a new social FMCG product to help people reduce overconsumption without making personal sacrifices.

Campaign details

Advertiser: ShareBrand: ShareAgency: Heimat Werbeagentur GmbhCountry: Germany

Campaign Summary

The world is still not fair. Global food production exceeds demand by 26%. Yet 12% of the world's population live in hunger. Time for a change. But how? More and more people want to do good and buy responsibly. But often it is very complicated and intransparent. Therefore, Share as a social brand has made it its mission: helping should be easier and fully transparent. But can a small start-up from Berlin bring social consumption to Europe and inspire big companies to...

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