Campaign details
Brand: TikTokAgency: The Classic Partnership Advertising
Campaign Summary
#CreateForGood is a TikTok challenge that taught people the basics of sign language. Enabling everyone to communicate with 20 million hearing and speech impaired individuals across the MENA region. Like most TikTok challenges, we created a song with everyday phrases that translated into sign language. Each person that took the challenge enacted the song's lyrics in sign language instead of actually singing the song.
Campaign Goals
TikTok challenges are extremely popular across the platform, garnering engagement from key influencers and generating billions of views. We made use...