WWF Germany: Eurythenes plasticus

WWF Germany, a wilderness preservation organisation, encouraged the world to call on the United Nations (UN) to end marine plastic pollution.

Campaign details

Brand: WWF GermanyAgency: BBDO Germany

Campaign Summary

Eurythenes plasticus is an innovative cross-platform environmental activism campaign that got the world talking and taking action in the form of a petition calling for a legally binding UN agreement to put an end to marine plastic pollution. The ocean plastic problem is a global one and only with the support of an international governing body such as the United Nations do we have any chance in making lasting change. We not only combined various ad formats to drive action but we also used permanent museum exhibition partnerships...

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