Campaign details
Brand: American PecansBrand owner: American Pecan CouncilEntrant company: Weber Shandwick ChicagoIdea creation: Weber Shandwick, ChicagoMedia: Weber Shandwick, ChicagoPR: Weber Shandwick, ChicagoMarket: United StatesSector: Savoury snacks, potato chipsMedia channels: Public relations, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
As the holidays approach, US families gather to share presents, memories and … pecan pie. That means big business for The Original Supernut. But a toxic topic threatened to poison every precious gathering all season...