Once dubbed the "The Ultimate One Day Sale," political advertising has morphed into an unending campaign to persuade voters — no longer pegged to the first Tuesday in November but instead more of a weeks- or months-long affair.
Gary Waters/theispot.com
"With mail-in voting, absentee ballots, and early voting, the one-day sale has turned into a one-month sale," says Tobe Berkovitz, associate professor of advertising at Boston University and a political media consultant. "That means the mechanics of when you need to have the voter teed up and ready to go for your candidate have changed dramatically."
The 2020 political...