Liseberg: Halloween at Liseberg

Liseberg, an amusement park, increased awareness of its Halloween event in Sweden by creating a short horror film on YouTube to attract millennials.

Campaign Purpose

Only since the past three years has Sweden's largest amusement park turned into a home of horrors during the autumn. Leading up to Halloween 2018, Liseberg decided to turn up the level of horror quite a bit. The new attraction Cirkus Bisarr ("Circus Bizarre") was a sideshow area manned by clowns so scary they weren't allowed in the regular show.

New attractions always help the marketing of the park, but would Cirkus Bisarr really suffice to meet last year's challenges?

  1. Summer at Liseberg is famous across all of Sweden. But Halloween at Liseberg has only been open for...

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