Pebbles cereal rocks user-generated content in new branded series

Amy Brothers, brand manager for Pebbles cereal, and Brian Hurley, creative director at Public Works discuss the Daily Yabba Dabba Doo series and the most effective ways for brands to harness user-generated content (UGC).

User-generated content is ready for its close-up. With social distancing keeping a lid on commercial advertising production, more and more brands are finding innovative ways to leverage user-generated content (UGC) and put their companies in a new light.

UGC or any form of content, such as video, audio, or text originally produced by people outside the company and posted online, has been creeping toward the core for years.

Pebbles Cereal's UGC series highlights how brands are taking a more homegrown approach during the pandemic.

But the pandemic seems to have accelerated the trend, as brands look to create and distribute...

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