The New Orleans Saints score a touchdown — and the screen gets slimed — during their Wild Card game against the Chicago Bears that was shown on Nickelodeon earlier this year. The game was part of a megacast, an emerging model for how broadcast networks can expand their audiences by leveraging multiple channels and offering advertisers a new way to reach niche segments. Nickelodeon/YouTube
The NFL got slimed. When kids' network Nickelodeon streamed a simulcast of the playoff game between the New Orleans Saints and Chicago Bears early this year, field goals soared through a virtual banner of SpongeBob...