Campaign details
Brand: APM TerminalsAgency: Memac Ogilvy
The Situation
In June 2017, APM Terminals, a subsidiary of AP Moller-Maersk Group, was hit by one of the largest ever disruptions of the global shipping industry, the Petya ransomware cyber-attack. Infecting the central IT systems and paralysing transshipment port operations, the malicious software affected 17 shopping container terminals run by APM Terminals across the world, including the Khalifa Bin Salman Port (KBSP) in Bahrain.
As part of this, KBSP which is Bahrain's only commercial port and serves as the transshipment hub for the Upper Gulf region, experienced its container...