Why it matters
Previous research has shown it takes around 66 days to form new habits, meaning the behaviours adopted post-lockdown are likely to remain for some time to come. This has major implications for marketers.
Takeaways
- Economic hardship is likely to disproportionately impact younger people, resulting in long term changes to attitudes. Brands that provide for this will reap rewards in better times.
- As lockdowns ease, attention should be paid to consumer confidence in spending and which sectors they deem as essential. Brands that allow for ‘home upgrades’ will benefit most.
- There are opportunities for cross-brand collaborations that provide...