Aquafina: From essential to quintessential

Bottled water brand Aquafina used digital and social media to amplify its strategic partnership with Fashion Week and elevate the brand in Vietnam.

Campaign details

Brand: AquafinaBrand owner: Suntory PepsiCoLead agency: Wunderman ThompsonCountry: VietnamIndustries: Bottled waterMedia channels: Online display, Online video, Public relations, Social media, Sponsorship - event, propertyBudget: Up to 500k

Executive summary

From essential to quintessential: evolving something as fundamental as pure water to an aspirational brand

From its launch to the present day, Aquafina's unprecedented success in Vietnam had come from its association with fashion via a strategic partnership with the supermodel Thanh Hang.

To really escalate the brand platform and elevate the brand beyond the category...

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