While brands work to put their true faith into algorithms and the pandemic creates some confusion around what customers want, businesses need to avoid the temptation of overwhelming data to ensure that their leap into digital becomes a useful way of life and not something they regret.
Algorithmic and data-modelling strategies have driven faster consumer insights during the COVID-19 pandemic out of necessity. As the pandemic spread around the globe, the world of business changed within weeks, lockdown isolated businesses as much as it did individuals. Digital transformation that brands had pencilled in for ‘soon’ had to become ‘now’ in...