Asian m-commerce uptake well ahead of other regions

Rob Clapp

An overview of device penetration for e-commerce by region.

The coronavirus (COVID-19) outbreak has driven an increase in shopping online but Europe and North America lag behind in terms of mobile commerce, according to data from GlobalWebIndex.

Globally, one-half (52%) of internet users have purchased a product online on a mobile device in the past month, a share flat since 2017. However, buying on a PC or laptop has declined in popularity, dropping continuously from 47% in 2017 to one-third (34%) in 2020.

Europe and North America are the only two regions where online consumers are more likely to buy on a PC or laptop device than...

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