ASICS: Eternal Run

ASICS, a sportswear brand, created a race with no finish line to test how far athletes could run, promoting the launch of its new GLIDERIDE trainers in the UK.

Background

ASICS faced a tough challenge.

With technological advancements being made by brands previously known more for fashion than performance, key running audiences no longer saw ASICS as the clear winner in the performance running category, and sales were declining.

The new ASICS GLIDERIDE™ running shoe is groundbreaking innovation: a running shoe designed to help you save energy as you run.

We needed to launch the GLIDERIDE™ into the crowded market and enhance ASICS' reputation, reasserting them as the go-to brand for high-performance running.

ASICS asked us to use the new innovative and energy saving shoe GLIDERIDE™ to build brand...

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