Campaign details
Brand: Aspire Zone FoundationBrand Owner: Aspire Zone FoundationLead Agency: FP7/DohaContributing Agencies: UM MENA, DohaCountry: QatarIndustries: SportsMedia Channels: Content marketing, Events & experiential, Games & competitions, Mobile & apps, Newspapers, Online display, Online video, Outdoor, out-of-home, Print - general, unspecified, Radio, Social mediaBudget: Up to 500k
Executive summary
Qatar is one of the most overweight nations in the world. Fitness and activity are not part of the culture and the inactivity gets even worse during Ramadan.
So, to get people in Qatar to be more...