Campaign details
Brand: AstraZenecaBrand owner: AstraZenecaEntrant company: FP7 McCann, Dubai, McCann Health, DubaiMarket: United Arab EmiratesSector: DTC, prescription productsMedia channels: Content marketing, Events & experiential, Gaming & in-game advertising, Mobile & appsBudget: Up to 500k
Executive summary
Weather conditions in the United Arab Emirates (UAE) trigger asthma. While most adults are given medication to deal with such ailments, children often need emergency nebulisation treatments that are distressing experiences for those who, owing to pain perception, experience fear and discomfort. Masks coming off, as kids struggle to get through...