Audi: e-tron Has Landed

Car manufacturer Audi used AR technology and Yahoo! TV to showcase the Audi e-tron, its first pure electric car in Taiwan.

Campaign details

Brand: AudiBrand owner: AudiLead agency: PHD TaiwanContributing agency: Omnicom GroupMarket: TaiwanIndustries: Eco, hybrid electric carsMedia channels: Content marketing, Online video, Virtual & augmented relaityBudget: Up to 500k

Executive summary

Audi's first pure electric car – the Audi e-tron – debuted in Taiwan at the end of 2019. However, it is expected that the first models available for purchase would not arrive in Taiwan until the end of 2020. So, how could we increase Audi e-tron's awareness in Taiwan over a brief period of...

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