Audi: How race cars and Sinatra drove irresistible results for Audi Australia.

Audi, the car company, tackled a short-term crisis and delivered a campaign that managed to turn over $12.1 million profit in Australia.

Campaign details

Brand: AudiBrand owner: AudiEntrant company: The Monkeys, part of Accenture Interactive, SydneyMarket: AustraliaSector: Luxury automotiveMedia channels: Online display, Online video, Outdoor, out-of-home, Prgrammatic display, Search marketing, Social media, TelevisionBudget: 5 - 10 million

Executive summary

In 2019 Audi hit reverse. Sales declined, brand desirability and consideration fell to their lowest levels since 2016.

By adopting long-term brand thinking and charming creativity to confidently tackle a short-term crisis, Audi Australia helped Australians emotively feel what lies at the heart of 'Vorsprung durch Technik'.

As a result,...

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