Aurubis Bulgaria: The copper heart of Bulgaria – 60 years later, we made it all together

Copper manufacturer Aurubis used an omnichannel approach to celebrate the sixtieth anniversary of the opening of its plant in Bulgaria.

Campaign details

Brand: Aurubis BulgariaAgency: Chapter 4 Bulgaria

Initial Situation Leading to The Creation of The Project

Aurubis Bulgaria is part of the world's leading manufacturers of copper and copper products – Aurubis Group. It is the second biggest company in Bulgaria situated 80 km away from the capital – Sofia. The copper production plant of Aurubis has been known as the Copper heart of Bulgaria, located in the Srednogorie region employing more than 850 people from the region and the whole country.

In 2018 was celebrated the 60thanniversary since the opening of...

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