AVOD poised to outpace SVOD in Australia and Indonesia

Rob Clapp

An overview of consumer interest in advertising-supported and paid subscription video-on-demand services in Australia and Indonesia.

Advertising-supported video streaming is set to attract a larger audience than paid subscription alternatives in Australia and Indonesia in the next 12 months, according to data from Integral Ad Science.

In Australia, one-half (47%) of consumers say they plan to add a new subscription video-on-demand (SVOD) service in the next 12 months, but this rises to 62% for a free but ad-funded VOD service (AVOD).

This is true across every age group, with a large gap in focus for those aged 45–60. Just over one-quarter (28%) in this age group plan to use a paid subscription in the...

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