Campaign details
Brand: AXE (Unilever)Agency: W
The AXE brand is a loyal companion in the daily life of men everywhere . Allowing them to break chains of conformity and stereotype when it comes to manhood and masculine beauty. This represents the central message of the AXE brand: Find Your Magic!
Encourage men to get in touch and affirm their own unique style, AXE has launched a new line of deodorants and shower-gels: AXE YOU!
You've got something!
On the occasion of the launching of AXE YOU in Mauritius, AXE wanted to make a big impression on the...