Campaign details
Brand: Ayuda Humanitaria Para VenezuelaBrand owner: Ayuda Humanitaria Para VenezuelaEntrant company: Geometry BogotáMarket: ColombiaSector: Charities & voluntary organisationsMedia channels: Online video, Packaging & design, Social media, Word of mouth,influencersBudget: 0k
Executive summary
While Venezuela was facing a complex humanitarian emergency, the Nicolas Maduro regime refused to grant access to the country to any kind of humanitarian aid, violating the human right of access to healthcare.
Colombia, its neighbouring country, in 2019 raised more than 600 tons of humanitarian aid and did everything it could to...