Ayuda Humanitaria Para Venezuela: The good drug trafficking

Non-profit NGO Fundacion Colibri turned the negativity of Colombian drug-trafficking on its head to ensure the continued flow of humanitarian aid into in Venezuela.

Campaign details

Brand: Ayuda Humanitaria Para VenezuelaBrand owner: Ayuda Humanitaria Para VenezuelaEntrant company: Geometry BogotáMarket: ColombiaSector: Charities & voluntary organisationsMedia channels: Online video, Packaging & design, Social media, Word of mouth,influencersBudget: 0k

Executive summary

While Venezuela was facing a complex humanitarian emergency, the Nicolas Maduro regime refused to grant access to the country to any kind of humanitarian aid, violating the human right of access to healthcare.

Colombia, its neighbouring country, in 2019 raised more than 600 tons of humanitarian aid and did everything it could to...

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