Campaign details
Brand: B HoneyBrand owner: Bega FoodsEntrant company: Thinkerbell, MelbourneIdea creation: Thinkerbell, MelbourneMarket: AustraliaSector: Sauces, seasonings, condimentsMedia channels: Magazines - consumer, Mobiles & apps, Online video, Packaging & design, Public relations, Social mediaBudget: Up to 500k
Executive summary
Bees are the planet's most important species: they're responsible for one in three mouthfuls of our food and without them we wouldn't survive. But bees also face extinction. Australia is the only inhabited continent on earth without the dangerous Varroa destructor, a mite that threatens global...