Bangchak: Happy Eatery

Bangchak the energy company used a feel-good story of a local eatery to create brand love among a mass audience in Thailand.

Campaign details

Brand: BangchakBrand owner: Bangchak Corporation Agency: Dentsu One (Bangkok)Market: ThailandIndustries: Tyres, fuel, accessories, servicesMedia channels: Online video, Social mediaBudget: Up to 500k

Executive summary

In the eyes of most Thais, Bangchak was an energy brand which didn't differentiate from its competitors. In actual fact, Bangchak was a leader of innovation in sustainable energy that operated its business with concern for the wellbeing of the community. We always believed in 'sustainable happiness, sustainable return'. For the company's 35th anniversary Bangchak wanted to create brand love among...

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