Campaign details
Brand: BayerAgency: Ipsos MORI UK Country: UK
Synopsis
The challenge
From our research with patients, we've become very familiar with unique vocabulary that can be used to describe a range of symptoms, including pain. But measuring something unique to each individual and invisible to the naked eye brings its own set of challenges when trying to help pharmaceutical clients better understand different groups of patients and their needs.
Trying to quantify pain on a scale can exclude how it might affect someone emotionally and the impact it has on their life. Using qualitative...