BBC: Compass – a partnership between BBC and Ipsos MORI

The BBC, a British public service broadcaster, developed Compass, an audience measurement tool, to provide crucial data to help the BBC serve its audiences.

Summary

Compass is a highly innovative media measurement system, successfully re-imagined, built and launched by the BBC and Ipsos MORI.

Compass is the reincarnation of a long-standing audience measurement survey, providing crucial data to help the BBC serve audiences. When we originally presented our vision to transition Compass from a traditional media diary to a best-in class passive cross media measurement system, an audience of media research experts widely deemed it 'impossible'. Today, Compass is fully functioning, having a genuine impact within the BBC, with 120+ users.

Compass incorporates two passive technologies (MediaCell and RealityMine) alongside data science, to...

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