BCW Colombia: “Connecting in an Infoxicated era”

BCW Colombia, a PR and communications agency, increased brand awareness in Colombia by launching a forum event that debated a range of topics affecting the communications industry.

The Challenge

Communications and their strategic approach are nourished by the debate, the experiences and the conscious discussion that wehave every day with the media, the academy and brands. Hence, this space was an opportunity to ignite awareness, generate debate and analysis around an issue that affect the very itself of communications professionals in a context in which the saturation of information has shifted the criteria of verification and truthfulness to second place. BCW Colombia created an event called: 'Move and connect in the intoxication era'. BCW partnered with the academy sector aiming to generate debate and analysis around the...

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