Be Real: Microsoft Pirates a Celebrity

Microsoft, the technology company, increased awareness of the dangers of using false Microsoft products in Myanmar by launching an event with a fake influencer to show that a pirated version will never be as good as the real thing.

Campaign details

Brand: Microsoft Agency: Echo Myanmar

Did you know Myanmar has one of the highest piracy rates (over 90%) in Southeast Asia? Not only is it difficult to convince them to spend the money on licensed software, but it's equally difficult for them to find reputable dealers from which to buy genuine. With Microsoft not having a large footprint in the market yet, we decided that leveraging personalities and third parties with more clout would be the best choice to deliver any message from Microsoft, especially one involving technical knowledge.

The objective of Microsoft as a...

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