Why it matters
Platform brands are the next evolution of branding. They belong to a new powerful class of digital business models that are the new frontier in brand strategy. These models strengthen brands by connecting emotionally with consumers, and by deeply intersecting in culture and the fabric of the lives of consumers around the world.
Takeaways
- Digital business models create value by leveraging digital technologies such as social media, cloud computing, artificial intelligence and the Internet of Things. These technologies have created a hyperconnectivity of everything – companies, people, things, devices and other entities.
- There are three levels of...