How behaviour-based marketing can improve B2B marketing

Outlines the five-step approach which helps to start the journey to a more behaviour based strategy.

Need to know

  • Just 2-5% of an organisation’s total addressable market is actually ready to buy or giving off buying signals
  • Account-based marketing (ABM) helps identify these customers and target them with the right message
  • Behaviour-based marketing (BBM) takes this one step further by targeting the same customers, but when they are actively seeking to buy
  • BBM involves being able to personalise messages based on what buyers and decision makers are interested in, who they are talking to about it and why – in real time
  • Following the five-step approach outlined in this paper can help start the journey...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands