How to build and maintain agency/client relationships, especially in a socially-distanced world

Looks at the importance of agency/client relationships, which takes on special emphasis, and requires more diligence, at a time when the COVID-19 pandemic makes face-to-face meetings impossible.

Jump to:Where to start | Essentials | Further reading

Why it matters

With the world in the grips of the COVID-19 pandemic for the foreseeable future, the usual ways that agencies and clients find time to nurture their relationships – and build new ones – are off the table. As a great relationship is one of the most important predictors of great work, giving time and thought to how to develop these relationships, even when there can’t be face-to-face interaction, is becoming increasingly necessary.

Takeaways

  • Relationships between agencies and clients – and especially clients...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands