The future of SEO in fashion and beauty

Tasha Amponsah-Antwi

E-commerce is causing fashion and beauty brands to adapt their SEO strategies.

Taking into consideration the ever-evolving search landscape, many brands are starting to question the relevancy of search engine optimisation (SEO). However, the changing face of SEO and the shift to more experiential e-commerce provides big opportunities for fashion and beauty brands to future-proof their strategies and grow their e-commerce channels.

The ever-evolving search landscape

Google has transitioned from a model that provides answers to basic keywords, to one that encourages longer, more conversational journeys. It enables continuous exploration of whatever you are researching, and tailor-makes the results to you.

In the past, we might have searched for “face cream”...

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