The power of inclusive portrayal in advertising

Inspires and shows different ways of getting inclusive portrayal right - a marketing imperative.
  • The power of inclusive portrayal goes far beyond the pride associated with the knowledge that your work is contributing towards social progress; it also powers more effective advertising.
  • The majority of consumers in developed and emerging markets agree brands are not doing a good job representing them according to the latest Kantar Global MONITOR.
  • Tackling stereotypes or taking a stance on political or social issues is one route to inclusive advertising, but not the only one.
  • Kantar and Affectiva identify three different approaches to getting it right: inclusive casting, inclusive story and inclusion as purpose....

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