- Marketers can no longer default to white culture as "pop culture,” and simply repurpose white briefs – they need to seek nuanced insights that truly connect with non-white communities.
- Black Lives Matter is bigger than messaging, affecting how brands operate internally and externally – it is not just a multicultural issue; it's a human rights issue.
- As part of their internal work, marketers and agencies need to create teams that reflect the society they create messaging for.
- Supporting Black Lives Matter can underscore a brand’s purpose, but it only works when a brand is prepared to acknowledge their truth and...
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