The WARC Guide to brand activism in the Black Lives Matter era

Provides new thinking and best practice on brand activism in the Black Lives Matter era, from the WARC Guide.
  • Marketers can no longer default to white culture as "pop culture,” and simply repurpose white briefs – they need to seek nuanced insights that truly connect with non-white communities.
  • Black Lives Matter is bigger than messaging, affecting how brands operate internally and externally – it is not just a multicultural issue; it's a human rights issue.
  • As part of their internal work, marketers and agencies need to create teams that reflect the society they create messaging for.
  • Supporting Black Lives Matter can underscore a brand’s purpose, but it only works when a brand is prepared to acknowledge their truth and...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands