The Health and Wellness sector has grown considerably in recent years. Smart technology has given consumers greater understanding of the impact of their personal choices, making it easier for them to monitor their health and track their fitness goals. It has also raised expectations of health and wellness brands, as people demand rapid responses, personalised experiences and inspiring communication.
Definition
Health and Wellness marketing informs and educates consumers about health and fitness brands.
Key insights
1. Health is a rich opportunity for businesses that can meet consumers’ high expectations
The 2023 ‘Edelman Trust Barometer Special Report: Trust and Health’ found...