What we know about marketing to the US Latinx audience

Provides guidance on how brands can appeal to Latinx consumers in the USA.

The broad Latinx demographic – which encompasses people from a Spanish or Latin American heritage, regardless of whether they were born inside or outside of the US – is the US’ largest racial or ethnic minority audience. Marketing to the people who make up this diverse group, and its subgroups, means getting to grips with the bicultural, bilingual world that is common to Latinxs, and the demographic’s heavily sociable and networked nature. Young Latinxs have huge influence, not only because it is an exceedingly young demographic but also because younger “English Language First” Latinxs can play an important role in...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands